ADRIANNE Public Relations

Posts Tagged ‘Estee Lauder’

Estee Lauder Names Tom Pecheux as Creative Makeup Director

In Beauty, Business on November,2009 at 12:26 pm


World-renowned MUA Tom Pecheux has been named the Creative Makeup Director for Estee Lauder.  Pecheux has worked with the top photographer, stylists and fashion editors around the world.  His work has grace the runways for many designer collections during MB Fashion Week such as Ralph Lauren, MaxMara, Derek Lam, Givenchy, Doo.Ri and YSL.  He is also a regular contributor for fashion publications such as Vogue, V Magazine and Vanity Fair.

“We are incredibly excited to partner with Tom Pecheux,” said Jane Hertzmark Hudis, Global Brand President, Estée Lauder. “Tom will add a new energy, style and fashion edge to Estée Lauder makeup. His intuitive sense of color and expertise in global beauty trends will help us redefine modern color in a bold new way.”

Model Hilary Rhoda attends the 2008 CFDA Fashion Awards at The N

Hilary Rhoda

Pecheux’s reign will begin in Spring 2010.  Along with Estee Lauder’s new face, Hilary Rhoda he will advertise new high-impact colors in their Spring campaign.  With 30-yrs of experience, Tom has also been responsible for creating amazing campaigns for Gucci, Burberry, YSL, Givenchy, Versace, Balmain, Dolce & Gabbana and Michael Kors.


Estée Lauder and Michael Kors Create SP 2010 Cosmetic Line

In Beauty, Business, Fashion on November,2009 at 12:18 pm

 “Very Hollywood”, by Michael Kors



 I am so excited to see Michael Kors and Estée Lauder teaming up. I have always wanted to see a cosmetic line from Kors and think that this is a great partnership.  Of course we all know that this will send Lauder’s sales through the roof.   


 “The Estée Lauder Michael Kors Very Hollywood Color Collection (Kors and Aerin Lauder, the senior vice president and creative director for the Lauder company, are longtime friends) features two looks based on the same philosophy Kors has for his runway beauty: classic with pops of color. “Bel Air Beige” is warm, with shimmery peaches for cheeks and lips, beige and chocolate for the eyes, and an opaque beige nail polish. “Rodeo Pink” (shown above) focuses on that color, at least for lips, cheeks, and nails; the black-and-white shadow duo works for sultry smoky eyes. There’s also a loose shimmer powder in pearly pink for the signature Kors glow. The products are on counters in January, so look for them then!”





Mass-Marketers Take Lead in Faltering Economy

In Beauty, Business, General on November,2008 at 10:04 pm

Sad, but true, the fashion industry has not proven to be recession-proof.  Domestic designers become infused with anxiety and frustration as retailers cut buying up to 15% for Spring 2009 and NY flagship stores have cut orders up to 10%.  Beauty industry power-house Estee Lauder Cosmetics, has even taken the mass marketing approach by launching their new fragrance, C-Thru this December at Wal-Mart.  Yes, I said WAL-MART!

While executives declined to discuss sales projections, industry sources estimated that C-Thru would do upward of $10 million in retail sales in its first year in North America. Sources estimated that the brand’s advertising and promotional budget will top $4 million. Source

After this move, I’m curious to see who will be next.  But when we think about the trend over the past three to four years, it comes at no surprise.  We have seen designers like Cavalli and Isaac Mizrahi feature collections at H&M and Target, respectively.  It is not a secret that the mass market produces lots of revenue.  This market make up more than 50% of our consumers who are striving to be fashionable on a tight budget.  They are often conspicuous and favor quantity over quality.

While we all love our Frederic Fekkai and Bumble & Bumble salons, stylists have complained that clients have stopped coming in for their regular touch-ups. Clients have resorted to the do-it-yourself solution with at-home color and styling products.

There is an upside for mass marketers in the down economy: Sales of beauty products that accomplish grooming needs at home.

Many women have been doing without their salon services in favor of do-it-yourself beauty. Many admit to trying products such as Clairol’s Natural Instincts, Perfect 10 or Sally Hansen to accomplish grooming they used to pay to have done. Retailers and manufacturers see an uptick in those sales. One chain drug executive even told of how she stopped at one of her stores on the way to a big industry meeting to buy Perfect 10 to do a touch up in her hotel room. According to IRI, sales of Perfect 10 have already surpassed $22 million for the 52-week period ended October 5, 2008, excluding Wal-Mart. Source