ADRIANNE Public Relations

Archive for the ‘Business’ Category

Estee Lauder Names Tom Pecheux as Creative Makeup Director

In Beauty, Business on November,2009 at 12:26 pm


World-renowned MUA Tom Pecheux has been named the Creative Makeup Director for Estee Lauder.  Pecheux has worked with the top photographer, stylists and fashion editors around the world.  His work has grace the runways for many designer collections during MB Fashion Week such as Ralph Lauren, MaxMara, Derek Lam, Givenchy, Doo.Ri and YSL.  He is also a regular contributor for fashion publications such as Vogue, V Magazine and Vanity Fair.

“We are incredibly excited to partner with Tom Pecheux,” said Jane Hertzmark Hudis, Global Brand President, Estée Lauder. “Tom will add a new energy, style and fashion edge to Estée Lauder makeup. His intuitive sense of color and expertise in global beauty trends will help us redefine modern color in a bold new way.”

Model Hilary Rhoda attends the 2008 CFDA Fashion Awards at The N

Hilary Rhoda

Pecheux’s reign will begin in Spring 2010.  Along with Estee Lauder’s new face, Hilary Rhoda he will advertise new high-impact colors in their Spring campaign.  With 30-yrs of experience, Tom has also been responsible for creating amazing campaigns for Gucci, Burberry, YSL, Givenchy, Versace, Balmain, Dolce & Gabbana and Michael Kors.


Estée Lauder and Michael Kors Create SP 2010 Cosmetic Line

In Beauty, Business, Fashion on November,2009 at 12:18 pm

 “Very Hollywood”, by Michael Kors



 I am so excited to see Michael Kors and Estée Lauder teaming up. I have always wanted to see a cosmetic line from Kors and think that this is a great partnership.  Of course we all know that this will send Lauder’s sales through the roof.   


 “The Estée Lauder Michael Kors Very Hollywood Color Collection (Kors and Aerin Lauder, the senior vice president and creative director for the Lauder company, are longtime friends) features two looks based on the same philosophy Kors has for his runway beauty: classic with pops of color. “Bel Air Beige” is warm, with shimmery peaches for cheeks and lips, beige and chocolate for the eyes, and an opaque beige nail polish. “Rodeo Pink” (shown above) focuses on that color, at least for lips, cheeks, and nails; the black-and-white shadow duo works for sultry smoky eyes. There’s also a loose shimmer powder in pearly pink for the signature Kors glow. The products are on counters in January, so look for them then!”





Kandi from RHOA Opens Boutique; TAGS

In Business, Celebrity, Fashion on October,2009 at 3:02 pm

Riding off of her newly resurrected popularity, Kandi from Bravo’s Real Housewives of Atlanta, opened a new boutique, Tags, in Smyrna’s West Village.   Alongside Kandi is her good friend, Peaches Chin who will handle the day-to-day management of the business while Kandi focuses on marketing and promo. 


I love the boutique’s atmoshpere with the choice of a black and white decor.  The merchandise is moderately priced and will also cater to men.  Kandi is one of favorites from RHOA along with Lisa and I wish her much success.





When Fantasies Become Reality: Jimmy Choo for H&M

In Business, Fashion, Style on June,2009 at 9:58 am

50For many style lovers, owning a pair of Jimmy Choo stilettos in today’s economy seems unrealistic.  Styling on a budget has become a societal norm and we must now make a decision “dinner or shoes”.  Jimmy Choo has followed in the footsteps of many other deisgners and celebrities like, Madonna, Roberto Cavalli and Matthew Williamson (just to name a few).    

 “We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion savvy, street smart women, and to be including some great pieces for men, too. Jimmy Choo will bring to H&M a sophisticated, fashion forward, accessible and glamorous collection – the perfect party pieces to buy now and then wear out that night!” Tamara Mellon, Founder and President, Jimmy Choo.
“We adore Jimmy Choo’s shoes and bags. They are glamorous and sexy, and they add instant style to the simplest of outfits. I like the way we have worked with clothes to accessorize the shoes and bags rather than the other way around. This collaboration is particularly exciting because it’s our first shoe designer collection. It’s a joy to be able to offer top end designer shoes and bags of excellent quality to our customers.” Margareta van den Bosch, creative advisor, H&M.

Tamara Mellon wearing Jimmy Choo for H&M
Photographer: Magnus Magnusson/H&M

Rachel by Rachel Roy

In Business, Fashion, Style on April,2009 at 9:57 am



Rachel Roy has now designed a diffusion line called Rachel.  The line will be sold exclusively at Macy’s department stores and includes apparel, shoes, handbags and jewelry.


“The lower-priced line is dubbed Rachel Rachel Roy and is slated to debut in August 2009. The Rachel Rachel Roy collection will capture a fresh and youthful look that reflects today’s culture by mixing elements of downtown cool with uptown chic at affordable price points. The line will retail from $59 to $299 for sportswear, $79 to $199 for footwear, $40 to $195 for jewelry and $69 to $109 for handbags.”



 “The collection includes an array of sportswear options, including stonewashed denim skirts; fake leather jackets and fake fur vests; long, chunky cardigans; Modal jersey dresses, jumpsuits and tops; crystal-embellished cotton jersey T-shirts; brushstroke-printed jackets and coats, and bright pink leopard-printed skinny jeans. In addition to apparel, there will be a large selection of accessories, including footwear, handbags and jewelry, all retailing for under $250.”  Source




Filene’s Basement for Sale

In Business, General on April,2009 at 3:50 pm


Retail discounter, Filene’s Basement, is up for sale.  After closing 11 of their locations across the country in January, sales haven’t improved.  Vendors who have not been paid in months are scaring the business into bankruptcy.

Recession Proof: Russell Simmons Launches Line at Walmart

In Business, Fashion, Men's Style, Style on February,2009 at 3:44 pm

Hip-hop mogul, Russell Simmons launched his new line, Simmons American Classic, at Walmart on Sunday in the Chicago area. Featured in 350 Wal-Mart stores, the line is said to include “knit and woven shirts, sweater vests, jeans, casual sports shoes and more.” I am not surprised that he took this step towards launching a difussion line, shocked that it wasn’t done sooner. With our current economical situation, it has become a trend amongst designers to create a more “recession-friendly” line for the masses. Though Simmons stepped down from his position as CEO of the Phat Farm in 2007, he lauched a comparable line called Argyle Culture in 2008.

Simmons American Classic line will sell for between $9.99 and $29 with most of the line being priced at less than $15.

Simmons also struck a deal to place flat screen TV’s in most of the stores carrying the line, that will feature the mogul describing his latest brand.


Turbulent Economy Hits French Fashion Houses

In Business, Fashion, Style on January,2009 at 10:49 pm


Due to the economic struggles of 2008, many fashion houses in France plan to fire at least 200 of their non-permanent employees in 2009. Included in this group is CHANEL, who has canceled a handbag and jewelry presentation in order to make their financial crisis a priority.

Mass-Marketers Take Lead in Faltering Economy

In Beauty, Business, General on November,2008 at 10:04 pm

Sad, but true, the fashion industry has not proven to be recession-proof.  Domestic designers become infused with anxiety and frustration as retailers cut buying up to 15% for Spring 2009 and NY flagship stores have cut orders up to 10%.  Beauty industry power-house Estee Lauder Cosmetics, has even taken the mass marketing approach by launching their new fragrance, C-Thru this December at Wal-Mart.  Yes, I said WAL-MART!

While executives declined to discuss sales projections, industry sources estimated that C-Thru would do upward of $10 million in retail sales in its first year in North America. Sources estimated that the brand’s advertising and promotional budget will top $4 million. Source

After this move, I’m curious to see who will be next.  But when we think about the trend over the past three to four years, it comes at no surprise.  We have seen designers like Cavalli and Isaac Mizrahi feature collections at H&M and Target, respectively.  It is not a secret that the mass market produces lots of revenue.  This market make up more than 50% of our consumers who are striving to be fashionable on a tight budget.  They are often conspicuous and favor quantity over quality.

While we all love our Frederic Fekkai and Bumble & Bumble salons, stylists have complained that clients have stopped coming in for their regular touch-ups. Clients have resorted to the do-it-yourself solution with at-home color and styling products.

There is an upside for mass marketers in the down economy: Sales of beauty products that accomplish grooming needs at home.

Many women have been doing without their salon services in favor of do-it-yourself beauty. Many admit to trying products such as Clairol’s Natural Instincts, Perfect 10 or Sally Hansen to accomplish grooming they used to pay to have done. Retailers and manufacturers see an uptick in those sales. One chain drug executive even told of how she stopped at one of her stores on the way to a big industry meeting to buy Perfect 10 to do a touch up in her hotel room. According to IRI, sales of Perfect 10 have already surpassed $22 million for the 52-week period ended October 5, 2008, excluding Wal-Mart. Source